Zhejiang lishui Lantian Pen Co., Ltd., a professional fountain pen manufacturer, recently sent our product & sales team on an overseas stationery market research trip across Vietnam on Oct.11,2026.

Our team visited dozens of local physical stationery stores and downtown bookstores on-site. Wearing casual short-sleeve outfits, our staff observed hot-selling writing instruments, checked shelf display styles, communicated with local shop owners and front-line retailers, and collected real-time feedback on local consumer preferences. This on-site stationery market research helps us deeply understand Vietnam's stationery retail demand, popular styles, price range and end-user buying habits, especially market acceptance for our Daily Writing Fountain Pen.

First-hand market information we gathered will guide our product iteration, including fountain pens, rollerball pens, and our bestselling Daily Writing Fountain Pen for office and student scenarios. We will optimize product appearance, packaging and cost-performance to better fit Southeast Asian market requirements.

This field investigation is a key step for our fountain pen manufacturer to expand the Southeast Asia market. Moving forward, Lantian Pen will keep focusing on overseas market insight, carry out more targeted stationery market research, and deliver more competitive OEM & ODM writing-tool products, including Daily Writing Fountain Pen, for local distributors and partners in Vietnam and surrounding regions