Corporate Culture

We take gratitude as our root, aspiration as our resolve, vision as our direction, mission as our responsibility, core values as our compass, and the virtue of dining as our daily practice. We are grateful to Heaven and Earth, our ancestors, our nation, our parents, our teachers, our fellow students, our farmers, and all those who have contributed. May we always hold gratitude in our hearts and act for the benefit of others.

May all parents under heaven be filled with joy, and may all children under heaven become pillars of society.

We are committed to becoming creators of happy enterprises, carrying forward Chinese culture, and writing classics that endure for a thousand years.

We uphold the core values of honesty and trustworthiness, gratitude and responsibility, pioneering innovation, and the pursuit of excellence. Starting from a single bowl of rice, we practice frugality and cherish blessings, respect elders and care for the young, refrain from greed and the wanton killing of living beings, find contentment in simplicity, and keep those who hunger in our hearts. We run our enterprise by the ways of the sages and give back to the public with a grateful heart, making our corporate culture a way of life practiced together by every member of our family.